May 11th, Amsterdam. Hundreds of activists gathered at the Dam square in the center of Amsterdam to participate in The Cube of Truth. Anonymous for the Voiceless hosted a 24-hour Cube of Truth in Dam Square, Amsterdam. The Cube of Truth is a peaceful static demonstration similar to an art performance. This demonstration operates in a structured manner that triggers curiosity and interest from the public; the activists attempt to lead bystanders to a vegan conclusion through a combination of local standard-practice animal exploitation footage and conversations with a value-based sales approach. They protected their identities by wearing Guy Fawkes masks and black clothes.